About Us

PHI Cubed Is an ancient mathematical construct associated with sacred geometry, the Holy Trinity, The Golden Section and the creative force in the universe. We have adopted PHI Cubed (PHI to the third power) as a metaphor for the industry transformation we aim to achieve.  PHI Cubed’s goal is for the AEC industry to operate as a globally integrated Enterprise. PHI (Φ) the golden number 1.618  is the ratio, or proportion, determined by Phi (1.618 …).  PHI was known to the Greeks as the “dividing a line in the extreme and mean ratio†and to Renaissance artists as the “Divine Proportion.† It is also called the Golden Section, Golden Ratio and the Golden Mean.

In theology PHI is Unity, all things contained in one. Nothing exists outside of the whole. At PHI Cubed we take this metaphor of unity as inspiration to solve one of the most complex problems in the AEC industry, the management of information. At the root of all problems is a communication breakdown, part of this failure is generated from historically dissociated information, or fragmented silod work flows. Figuratively, the left hand doesn’t know what the right hand is doing. PHI Cubed corrects this problem by providing a common data platform, (the 3DExperience Platform) that transcends offices, disciplines, phases, and geographical boundaries. Where information is managed, shared and globally accessible in real time, in the universal language of 3D.

PHI squared (Φ2) represents the concept of ideation. Where all things created begin as a flat formless idea in the mind’s eye of the creator. In an integrated way, from the concept phase, all information about an idea, a project, a product, a process or any other innovation needed to be captured, shared, managed and/or developed can be done so on the 3DExperience Platform, your innovation platform, through the entire project development.